Apple horndogs are salivating over the catfight with Research in Motion over business customers. Here's 5 reasons Apple may be in a tougher fight than it thinks that I've culled from around the net:1. Apple's products stem a lot from style.
Although businesspeople aren't looking to be uncool, there's a reason why the uptake of Macs remain in the more creative industries. Businesses want it cheap and easy to maintain. Apple, er, is not that: how many people drown their iPods in plastic wrap to prevent a scratch or too?
2. Blackberries are on every carrier.
Apple is still with only AT&T (and, maybe, with Rogers.) That's a smaller pie to take a bite out it, Apple.
3. iPhones are all about media.
Will we see a drop in productivity when businesspeople have portable music and movie players in their pocket?
4. Keypads help.
Try typing on the iPhone all day. It's a hate it or love it experience. Apple has yet to introduce a laptop that uses only touch technology. Why? I'm guessing a tactile keyboard is cheaper and easier to produce.
5. Apple focuses on the gotta-have-it crowd.
Retail customers may pay a large premium to get an iPhone first, but how many small businesses will do the same? It's not to say that Apple won't get a chunk of corporate business; however, is there really the same pent-up desire for a business iPhone as there is for a retail one?
If I was Apple, I'd come out with a corporate version that makes the phone more relevant for businesspeople. But then, Apple kind of does whatever the hell it wants, so let the war begin!
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