this is gross

In addition to the graphic television ads, the WSIB has these gross internet ads as well. I understand the want to shock people into caring, but it starts a risky precedent. Why not show soldiers blown up then for war ads, or have a man beat his wife into a pulp for an abuse ad, or worse, a re-enactment of a rape? At some point, the context gets taken away and it becomes sensational. Take a look at the ad and see if you can get any meaning behind it? It seems more like a horror movie screenshot. And ew. Ew. Ew. Ew.